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Insights, tips, and news about outdoor advertising and how to make your business famous.
Billboard advertising remains one of the most efficient ways to put a business in front of real people every day. One of the best ways to compare advertising is by looking at CPM.
Read More →A billboard is not a magazine ad, a website, or a brochure. It has to work while people are moving. That means the design must be simple, bold, and readable in just a few seconds.
Read More →The biggest mistake in billboard advertising is trying to say too much. A billboard is not designed for long explanations. It is designed for quick memory.
Read More →A lit billboard has one major advantage: it works after dark. That matters for restaurants, hotels, emergency services, and any business that benefits from night traffic.
Read More →A right-hand read is a billboard located on the right side of the road as traffic approaches it. A left-hand read is on the left side of the road. Which is better?
Read More →Interstate billboards and local billboards serve different purposes. An interstate billboard is excellent for reach. A local billboard is often better for direct community influence.
Read More →Digital billboards offer one major advantage: flexibility. The message can be changed quickly without printing a new vinyl.
Read More →Static billboards are the traditional vinyl billboard faces most people recognize. They have a major advantage: the advertiser owns the entire face all the time.
Read More →One billboard can work. Multiple billboards usually work better. The reason is repetition. Customers rarely act the first time they see an ad.
Read More →Billboard measurement starts with traffic. The first question is: how many vehicles or people pass the sign?
Read More →The most important word in billboard advertising is visibility. A billboard can be on a busy road and still be weak if it is blocked.
Read More →Some billboards are for brand awareness. Others are for direct action. Directional billboards are designed to move customers to a specific place.
Read More →A billboard campaign should begin with one question: what are we trying to accomplish? Different businesses need different billboard strategies.
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