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A right-hand read is a billboard located on the right side of the road as traffic approaches it. A left-hand read is on the left side of the road.
In general, right-hand reads are often preferred because drivers naturally see signs on the right side of the roadway. They are closer to the driver’s lane of vision, especially on two-lane roads and local highways. A right-hand read can feel more direct and immediate.
But left-hand reads can also be powerful. In some cases, a left-hand read may have a longer view, fewer trees, less visual clutter, or a better angle. If traffic has a clear line of sight for several hundred feet, a left-hand read can outperform a right-hand read that is blocked by trees, poles, curves, or buildings.
The best billboard side depends on the actual approach. A board with a clean, long, open view is usually better than a board that is technically on the preferred side but hard to see.
Important factors include:
A great left-hand read can beat a poor right-hand read. A great right-hand read can be one of the strongest outdoor advertising positions available.
Best rule: do not judge only by right or left. Judge by visibility, angle, traffic, and how long the driver can see the sign.