Why Billboards Work
In a world of digital clutter, billboards offer unskippable, high-impact visibility that drives real-world action.
The Numbers Don't Lie
Your customers are already on the road. Make sure they see your business.
of people remember seeing billboards. Higher than TV, radio, and online.
of millennials and Gen Z will search the brands online when they see a billboard ad.
of mobile users take action after seeing a digital billboard.
of millennials and Gen Z will recommend products they've seen advertised on billboards.
REACH 5.8 MILLION+
TURN TRAFFIC INTO CUSTOMERS
Billboards Deliver
- ✅
High Visibility
Thousands of drivers pass a single billboard every day.
- ✅
Powerful Branding
Large-format advertising makes businesses appear established, credible, and memorable.
- ✅
Constant Exposure
Unlike digital ads that can be skipped or blocked, billboards work 24/7.
- ✅
Affordable CPM
Lower cost per thousand impressions than most digital and traditional media.
The Power of Outdoor Advertising
Billboards work because they are always on. They cannot be skipped, blocked, muted, or scrolled past like digital ads. Drivers and passengers are exposed to the message repeatedly, building strong brand memory.
- 71% of people consciously look at billboards when driving.
- 26% of customers have visited a store because of a billboard.
- Outdoor advertising has a lower CPM than most digital channels.
- Builds trust and local market dominance.
Case Studies & Success Stories
Real results from businesses using Blanning Company billboards.
Local Restaurant
A diner located 2 miles from the interstate used a directional billboard.
Result: 22% increase in lunch traffic within 30 days.
Roofing Company
Ran a 3-board local campaign during storm season for brand awareness.
Result: 4x return on ad spend in the first two months.
Medical Clinic
Promoted walk-in availability on a high-traffic digital billboard.
Result: Consistent daily patient volume increase.
Ready to Grow Your Business?
Let's find the perfect billboard location for your market and budget.
Call 615-587-5969